The Dubai office of a global law firm sought to ensure its profile was maintained in the region, despite a sharp increase in competition from more recent arrivals.

Kysen's focus on professional services PR and comprehensive Middle Eastern media contacts allowed us to facilitate face-to-face meetings between the firm's partners and distinguished journalists in the region, positioning the partners as thought-leaders in their areas of expertise.

Kysen continues to manage and implement the firm's PR in this jurisdiction, and has a proven track record of running campaigns in the US, Far East, Middle East and Europe.