A leading barristers chambers approached us for assistance with their marketing strategy. We took them through a SWOT analysis, challenging them to consider the extent to which they were a 'collective', with common standards and values (ie a 'brand'), and to what extent they remained a collection of talented and successful individuals.

In addition we recommended a programme of mixed marketing activity that included:
. Regular seminars and events
. Website development
. Topic guides and e-mailshots
. A committed media relations programme.

The result is a set that proudly retains its core values and is now better positioned to compete in the modern legal world.