Kysen PR was retained as litigation PR consultants for the claimant's legal team in the case between Baigent & Leigh and Random House Group.

Securing media coverage for such a high profile case was never an issue: the challenge was to manage the media storm that swept the world, and ensure our client's key messages were heard loud and clear.

We used a highly targeted strategy, focusing on the most credible individual journalists covering the dispute. The client entered into a meaningful personal dialogue with each of them, successfully influencing the media's perception and reporting of the case.