Kysen was approached by a leading European professional services firm who were losing a star partner and his entire team to a competitor. The brief was to implement a crisis communications plan, minimising any negative perceptions of the firm and communicating that the firm's capability had not been compromised.

The strategy devised by Kysen incorporated the following elements:
. Rapid introduction of a media handling policy,
  protocols and guidelines.
. Thorough media training for all designated
  spokespeople.
. A 'good news' media campaign to dilute the
  impact of any negative publicity.

Kysen continues to be the first port of call for all media enquiries relating to this story.