The gay community is an important target audience for one of our law firm clients specialising in discrimination cases.

Kysen recognised this community is particularly engaged with online media and social networking so these channels became an important part of a digital PR campaign promoting a gay rights seminar to be held in Manchester.

Examples of the national and regional online media coverage included:
. A Facebook group set up to publicise the seminar.
. A thought leadership article published on the blog
  of Gay Times.
. A full-page event listing published on Pride-Life
  magazines website.