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case study 1 - barristers set
case study 2 - law firm newsletter
case study 3 - legal directories
For Insurance Law Firm of the Year Davies Lavery, we took a much-loved client newsletter, benchmark, with an established and loyal readership, and lifted it up a notch or two, more in keeping with the increased sophistication and stature of the firm and its client base. We recommended the following changes:
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Inserting a lively, double-page spread of news at the
front of the magazine.
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Introducing a Guest column inviting contributions from
specialist journalists.
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Reworking the editorial policy to give each issue an
'over-arching' theme.
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The result is a more 'grown-up' publication, even better appreciated by its loyal readers, but also fit for purpose as a marketing tool to help the firm raise its business game.
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