case study 1 - barristers set
case study 2 - law firm newsletter
case study 3 - legal directories

A classic mistake some law firms and chambers make with their submissions to the Legal 500 and Chambers directories is to view the exercise as essentially an administrative task. Too often it is executed as a tick-box exercise.

Yet a good ranking in the directories can be among your most powerful credentials.

The key to a successful entry is making a persuasive case to the section editors about the ranking you should have, using the tomes of data supplied as evidence of your case - something that lawyers understand! The task requires a senior hand, with good sales skills.

Kysen regularly advises clients on their Legal 500 and Chambers submissions. Most often our services are focused on a small number of submissions where improving particular rankings is key to the business.