Social Networking

'Innovation distinguishes between a leader and a follower' - Steve Jobs.

Kysen has integrated social networking for lawyers, accountants and consultants into our overall approach to public relations. We have built significant followings on Twitter, LinkedIn and Facebook, giving us a practical understanding of how social media platforms are used to engage with stakeholders, showcase expertise and monitor business information.

We advise professional services organisations on social media policies and social networking strategies,  offering bespoke tutorials, regular activity reviews and ongoing support programmes to ensure effective engagement.



Social Media Policies

Organisations need sensible policies in place to help employees navigate the social web safely and constructively. These should encourage appropriate use of the social networks and protect against legal risks and damage to reputation.

We recognise professional firms quite rightly have particular concerns and sensitivities around the use of social media and we can help draft policies that strike the right balance between encouragement and control.

The Law Society have published a Practice Note representing their view of Social Media good practice.



Building Your Network

The first step towards successful social networking is connecting with those you want to listen to, share information with and engage with. Your clients, new business targets and competitors will be on the social networks so it is important you also build and maintain a significant presence.

The networks are a fantastic source of news and information. Following the right sources helps you stay up to date with topical debates in your profession.



Finding Your Voice

The rules of communication online are similar to the real world. To stand out from the social networking crowd it's necessary to develop a distinctive voice.

Always have something interesting to say, staying 'on message' whilst allowing your personality to shine through. It's important to demonstrate a keen interest in what others say and take care to listen as well as 'speak'. 



In Real Life

Things get really productive when the relationships you have built online translate into real life. Twitter calls such like-minded meetups 'Tweetups' and a number are organised for people in the professional services world.

Kysen has formed the Tonic Club exclusively for PR and marketing people in professional firms. The Group exchanges useful information via LinkedIn and meets regularly, usually at The Hospital Club in Covent Garden.

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